FASHION RETAIL

RICHMOND CENTRE

Richmond Centre, a mall in Metro Vancouver, was a tactically driven advertiser and we positioned them as the place to go to for people who love to shop. We created 5 years of campaigns around this theme and achieved an unprecedented 67% advertising recall. The work was featured in Archive magazine and won a multitude of national and international awards.

PRINT & POSTER  For serious shoppers.

PRINT & POSTER  Happy Hunting.

PRINT & POSTER  More stores. More clothes.

AGENCY: DDB Vancouver

MOTT & BOW

Mott & Bow is a direct to consumer premium denim brand that offers incredible comfort at great prices.

SOCIAL VIDEO ADS A series of successful low budget social video ads that the brand continues to use and iterate on over a year later.

AGENCY: Ready Set

OLD NAVY SUPER SEARCH

Old Navy’s SuperModelquins were a group of quirky celebrity mannequins. We created a competition to search for a fan who was worthy of being molded into plastic and crowned America's next SuperModelquin. We got hundreds of thousands of entries and ended up with one brand new SuperModelquin: Maggi.

CAMPAIGN OVERVIEW