SHAW BLUESKY TV
With the rise of the cord-cutters and today’s “on-demand” lifestyle, this campaign introduced Shaw BlueSky TV. A reinvention of the TV viewing experience where you can voice-activate your entertainment from youtube, to live sports to Netflix originals all with the power of your voice.
AGENCY: Rethink Vancouver
SHAW TREE SPREE 2.0
Earth Day video
Gaming uses a lot of energy. To raise awareness Shaw Tree Spree matched every tree gamers planted in-game with a tree planted in real life, planting 10,000 trees for Earth Month.
For Tree Spree 2.0 we upped the stakes and challenged gamers to double the amount of trees planted previously. We also invited tree experts to attempt to plant trees in game coached by Pro Gamers on Twitch. Our Goal was met, 20,000 trees were planted and thousands of gamers learned about the benefits of planting trees to offset gaming carbon emissions.
SOCIAL VIDEOS, TWITCH LIVESTREAMS WITH PRO GAMERS
AGENCY: Rethink Vancouver